Conventional Guerrilla Marketing
Author:moume
It is not necessary to have big billboards, or expensive ads being played on the television to boost your customer acquisition rate. If you work smartly, you can acquire prospects and turn them into customers at a very low cost.
Since guerrilla marketing is a very interesting thing to do, it is possible that you get so involved in the guerrilla marketing activities that you forget the fact that the guerrilla marketing is not about marketing activities, it is about developing your business, acquiring more prospects and turning them into customers. Guerrilla marketing is the first step of acquiring prospects. Through the implementation of guerrilla marketing strategies you can develop the interest of your target segment in your product, business or service. When the interest is developed, it is very easy to turn prospects into customers. Let\'s find a few interesting ways in which we can do guerrilla marketing.
If you are selling an event, let\'s say a concert one way that you can guerrilla market your event is by having a dummy rock star (made up of soft sheet or anything) where the tickets are available. When people see the dummy rock star they are most likely going to inquire about it and eventually that\'s going to lead them to buying a ticket for your event. If you own a shoe store, you can have a shoe box made with shoes getting out of the box and put it outside the entrance of your door. That\'s at least going to make all the shoe lovers stop and considering entering your shop at least once. If you own a gift shop, you can place occasion delineating posters on the floors; it would create a gift giving aura in your shop. There are a lot of other ideas that you can carry out as your brand\'s guerrilla marketing. It depends on the type of business you have. No matter what strategy you select for your guerrilla marketing; please make sure that your target segment will appreciate your efforts. If you have a target segment that is likely to get annoyed with such efforts, don\'t market your business that way then.
Some unusual guerrilla marketing campaigns can be carried out by doing simple activities. Such as throwing fliers of different shape randomly in a place where your target segment hangs out the most, you can utilize every little thing such as the subway handles, the door knobs, the trash baskets, fan, walls, floors and the lists can go on and on until you put a limit to your creativity and imagination. Creativity and Imagination are two things that can flourish your mind and enable you to work smartly and that\'s what guerrilla marketing is all about. Acquire more in less.
If you want to learn more on how your business can benefit from increased traffic check our traffic guide. and enjoy the true benefits that comes with more visitors in your business.
Article Source: http://www.articlesbase.com/internet-marketing-articles/conventional-guerrilla-marketing-4118097.html
About the Author
Michael Moume is a veteran Internet marketer with stint in traffic generation and using Internet to maximize profits. For FREE Tips and Advise, go to http://increaserss.com
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