Website Optimization For Dummies

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Search Engine Optimization (SEO) for Dummies

Search Engine Optimization (SEO) can make anyone feel like a dummy.  This is because the processes and steps number in the hundreds and more … in addition, SEO is constantly evolving as the major search engines like Google, Yahoo and Bing seek to perfect their search technologies to bring the most relevant results to the user.  This requires paying close attention to developments while learning all that has transpired previously.  For instance, just 3 years ago, Social Media was hardly on the radar screen for Search Professionals … now they are all scrambling as it is clear that the "social internet" is a major player and influencer on how the search engines will be ranking sites going forward.

While SEO is sophisticated and continually evolving, there are some basic principles and rules of thumb that can make SEO more understandable.  Here they are in no order of importance:

1. There are two main tracts to SEO, (1) Onsite Optimization and (2) Offsite Optimization.


2. Onsite Optimization is all about the on-page elements that are needed to effectively communicate to the search engines what the page is all about.  This is accomplished through such items as page titles, page descriptions, metatags and dozens more customizations designed to make each page unique, targeted and highly relevant.


3. Onsite Optimization, by itself, will rarely get your site to page 1 of Google et al.


4. Offsite Optimization is all about the promotion of your web pages with the focused objective of getting strong websites to link to you (Backlinks).


5. High quality and high quantities of Backlinks from different domain names and different C-class IP'sare the most important factors that drive search rankings on a keyword by keyword basis.


6. High quality backlinks are a function of the content you create and consistent add to your site and make available to strong websites.  High quality content attracts high quality websites, backlinks and ultimately higher search engine rankings.


7. High quantity backlinks are a function of producing a lot of great content and syndicating the content actively on the net.  This great content can be in the form of articles, blog posts, press releases, videos, podcasts, newsletter and much more.


8. SEO is ever-evolving because the internet and the search engines are ever-evolving.  It is important to be aware of all industry and technical developments and to integrate these into a cohesive SEO strategy.


9. SEO should not just be considered a process that produces high ranks and traffic.  If your site is not converting, the SEO isn't worth much.  Conversion Optimization should always be considered a part of SEO.


10. Conversion Optimization brings analytics into play to understand the human interaction with your pages. It also entails design, structural and strategic changes to optimize the percentage of visitors that actually convert.


11. SEO is not a finite process because your competition is also evolving and responding.  SEO is forever; a never ending competitive marathon.

SEO is "college material" for the most part.  It involves specialties and sub-specialties that make it nearly impossible for one person to do "everything" at a high level.  At Optimum7, we could never do even one project depending on just one or two people.  It is truly a team effort every time and it is bound by carefully crafted execution strategies, processes and tasks … all integrated into an execution system.

Don't get bogged down with the terminology.  SEO is about being the most relevant for targeted internet searches.  This is done by creating relevant pages and promoting the heck out of those pages through professional syndication strategies.  Despite all of the blabber about Google algorithm changes and all the voodoo commentary surrounding it, the objective in SEO will always be targeted on the same thing that search engines ultimately must be focused upon … RELEVANCE.

Does this make sense?  Do you seek SEO results?  Contact us for a free consultation.

About the Author

Click here to read the rest of <a href="http://www.optimum7.com/internet-marketing/seo/search-engine-optimization-seo-for-dummies.html">SEO for Dummies</a>. If you enjoyed this article, you also might like our other stories about <a href="http://www.optimum7.com">Internet Marketing Company</a>.

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Computer Terms For Dummies

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So You Bought A New Mac Computer, Now What?

So You Bought a New Mac, Now What?

Congratulations, you're one of the approximately three million lucky so and so's who got a new Apple computer so far this year. It's agreed, that sleek aluminum unibody looks gorgeous on your desk, but now that it's out of the box, are you getting the most out of your new computer?

For those of you ready to dive in but just need a gentle nudge in the right direction, here are the first five things you should know about your Apple computer.

Menu Bar

Across the top of every screen lies the menu bar. It has consistencies across every application and is the key to the functionality of your system and commands. Ever-present in the top left corner is the Apple Menu, a drop down menu which holds root level commands over your basic system preferences. The Apple Menu contains some handy day to day operations, including force quit, software update, and a shortcut to your 10 most recent documents and applications.

To the right of the Apple is the active application preferences menu and next to that is a file menu (open, save, print etc.) edit menu (cut, copy, paste) a number of app-specific menus, (bookmarks, view, share,) and finally the help menu. It's comforting to know that whatever program you happen to be using, the basic navigation is essentially the same. From the right side you can expect to see your Spotlight icon, active user name, keyboard language, clock, speaker volume, Bluetooth, Time Machine and various other icons.

Dock and Dashboard

The Dock is the graphical panel that shows your currently open and chosen favourite applications. You can customize the dock to sit on the left, bottom or right of your screen, or disappear altogether and reappear with the scroll of the mouse.

The Dashboard also lives in the dock and contains various handy tools and widgets such as calculators, weather reports, dictionaries and stock-tickers at the click of a button. There are hundreds of fun and/or useful little apps available for download at the Apple site.

Spotlight

This is the blazing fast and ultra-thorough search tool that appears at the uppermost right corner of your screen. It indexes every character in your entire home folder and can find not only files, folders and applications that match your search term, but also documents, web pages and emails that contain that term. It'll also display exactly where in your home folder said document resides.

Time Machine

It's true, sometimes bad things happen to good computers, and if something in your computer is going to fail, chances are it'll be your hard drive. Time Machine is the built in, automatic back-up tool that can prevent that sinking feeling you get when you realize your computer has died, taking with it your family photos, music collection, masters thesis or client database. Simply attach external hard drive and never think of it again.

Viruses

The actual science on this matter is misunderstood. Apple quite rightly claims that its computers are immune to all viruses that infect PC's. However that doesn't mean there aren't malicious files out there that can affect the Apple OS. True, the Unix platform on which the operating system is based is more robust and secure, but immunity to malware simply does not exist. The short answer is that yes, Mac computers can be susceptible to various non-PC based viruses.  Anecdotally speaking, neither I, nor anyone I've ever met, has ever (knowingly) suffered from a computer virus.

In the future we will explore some more indepth features of your Apple computer. For now, the most important lesson to learn is that, short of physically breaking it, there's not much you can do to ruin your new computer, As long as you keep your data safe, you can feel free to explore your Mac system, change the settings and layout to your specific needs and comforts without fear. Enjoy.

About the Author

Dan LaRocque is a certified Apple support specialist and long-time web-designer and search engine optimize. He writes about his day to day experience with Mac computer technology, web marketing and design and other internet developments.

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Etsy For Dummies

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Where do I get a Kindle "dummy"?

I want to make cases for the Kindle to sell on Etsy, but I would like to get a dummy, because I don't need a Kindle (I'm more than happy with my Nook, and I can't spend over $100 just to have a model for cases). Any ideas? Or should I change my search query on eBay? ("kindle dummy" doesn't produce any results).

Thanks!

Try "broken Kindle". I found a few on there that had cracked screens going for $15-$20.

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Gre For Dummies 2010

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Budgets For Dummies

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What would be the difference between the Obama and socialists budget plan......?

and taking a middle class blue collar drunk to a casino, handing him a carton of cigarettes, a presidential crack pipe, a big ol' bag of rocks, an ACORN 2 for 1 coupon book good for underage, central american prostitutes, and a copy of "texas hold em for dummy's" and telling him to stay off the booze cuz it will kill him?

There is no question in this, this is just you trying to make Obama sound bad. But again, you just make sweeping, ignorant, generalizations about something you probably don't know anything about. Next time, try asking something with some kind of intelligence.

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Living Trusts For Dummies

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What 'For Dummies Only' resources do you know about that will walk me through setting-up my own living trust?

I'd like to be able to take the work on the software documents to an attorney and have minimal hazzle in having them 'legalized' to leave my wife and kids.

Hi,

Here's a really great site I found that offers legal advice and helpful info on Living Trusts and Avoiding Probate. http://www.nolo.com/resource.cfm/catID/9F594B71-B41B-4513-923BF19B4D9ACDAA/309/227/

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Search Engine Optimization For Dummies

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what exactly is search engine optimization?

Im a dummy when it comes to this term. Is it related to Google Adwords where you have to pay for your site to be on high ranking? Or is it some sort of free stuff where you just need to follow to put traffic on your site? Im really confused studying it online.

SEO is one of the most highly ABUSED areas of web page creation. It means basically reviewing a site to optimize the pages for keywords relevant to the page topic.

How it gets abused is people charge ridiculous amounts of money to "optimize" a web page when if you create it right - build the page for your visitors, not for coolness of appearance but containing lots of text relevant to the topic - it will already be "optimized."

"Im really confused studying it online."

This is their intent, to make it larger than life so you have to pay them $5K to "SEO" your site.

Simply put, read this, burn it into your brain, use it as a foundation:

Search engines don't care who you are or what you sell. That's not their job. Their job is to return the most relevant documents to the user based on the keywords they enter. How they do this is based on the TEXT FOUND ON THE ACTUAL WEB PAGES.

First, understand web SITES don't index, web PAGES do.

Next, understand search engines read TEXT. All that hullabaloo about the keyword meta tag? Guess what, search engines largely ignore these because they are over abused. Where search engines get their keywords are the actual text, on the page.

Last, understand that "SEO" is really more of a "content organization" than anything else. Let's say you have a page on Widgets. But on the same page, you talk about shotguns. You've just diluted the SEO of these topics by mixing the two.

Divide this into two pages - a widgets page and a shotguns page - and when someone searches for widgets, the widgets page will rank better and when someone searches for shotgun, the shotguns page will rank better. It's about focusing the content on one topic.

"I want to be #1 on Google" - for what topic? Note I don't say "keyword." When someone searches for a topic, they will be using a variety of keywords and it's impossible to guess them all.

So you start with something, let it run for a while, review your site stats, see what words are working best for you and what ones poorly perform. Then you go back to the page and improve on the keyword usage for that page.

Not spam, by filling it up with fluff keywords. This will get you banned. Publishers who think they are smarter than the guys and gals at Google and Yahoo who try to outsmart them by putting "widget" in white text on a white background will never see page 100 of SERPS (search engine results pages.)

It all gets down to common sense. Write for your users.

"Is it related to Google Adwords where you have to pay for your site to be on high ranking? "

No, but the concept is similar. You optimize web pages to provide "organic" results via keyword searches. So to SEO a given web page,

- Write content
- THEN look at keywords
- perform a search for these keywords. What topics come up? How is your competition doing what they are doing, and can you do it better? (Side note, do not rip content from someone else's pages, this will insure a "duplicate content penalty.")
- revise your page before publishing, write common sense sentences that are actually of value to your users.

Instead of

"Widgety wonderful widgets for your widget pleasure."

something like

"I've been asked to relate what widgets work best. When I compared widget a with widget b, I found that widget a lasted longer under hard use but widget b cost less. So if you use your widgets a lot, you need a widget that will last. Go with Widget a. If don't use widgets often, I'd go with widget b."

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