Who came up with the "~for dummies"?
I was just wondering, I'm always going to the bookstore to find books about random how-to's for beginners titled "~for dummies"
Who first came up with that kind of a title?
What was the first book named like that about?
Is the phrase patented?
The For Dummies series began during 1991 with DOS for Dummies, written by Dan Gookin and published by IDG Books. The concept originated with Michael "Mac" McCarthy, who got the idea during a discussion with his uncle who suggested a "just enough information" book "for us Dummies". The book became popular due to a lack of beginner-friendly materials on using DOS. While initially the series focused on software and technology topics, it later branched out to more general-interest titles. The series is now published by John Wiley & Sons, which acquired Hungry Minds (the new name for IDG Books as of 2000) in early 2001.
It probably is trademarked....
Inventing For Dummies
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