Social Media Marketing For Dummies - Beginner's Tips
Social media marketing for dummies - There is no doubt that the internet is going to be the employer of more and more people as life in the world as we know it changes, and countries become – basically – bankrupt (Greece and Zimbabwe – these are going to be happening in a place near you soon). The economic pressures we are all facing is forcing people to turn to the internet in, literally, droves. The internet does provide great income potential, but in order to tap this resource you must learn new skills.
If you are new to internet marketing learning the required skills to be successful can be overwhelming at first. One area that nearly all internet marketers will either dabble in at the very least or fully master is Social Media. Social Media is Twitter, Facebook, YouTube, social networking sites, Forums, LinkedIn, HubPages, Facebook, LinkedIn, Squidoo and Digg, blogging and more. It's the sites where you go and socialise with people. This is a great way of finding customers and leads but it must be handled with care. Noone enjoys being outright sold to. If you jump in and start selling your products and services too early people will unfollow you, de-freind you and so on in one moment, and your efforts are then wasted. So taking time to build loyalty and trust is crucial.
The key then is to build a relationship. This is called relationship or attraction marketing.
The whole success of social media marketing is based on the fact that people crave content and also sharing their own knowledge. Human beings are at social creatures who need to communicate!
Thus if you can provide real value to others in a genuine way you will win people's loyalty and they will want to know more about you.
Here are few ‘Attraction Marketing' tips to help you build your online business results:
- Let people get to know the REAL you, not some image of you that you think they want to know. No, people want to know what you're about, your thoughts, opinions and yes, offerings, but make sure to keep it real! Sell yourself, not your offering.
- Share everyday snippets too, don't just be serious. A joke here, a quote there, on Twitter Facebook etc works wonders, brightens up people's surf time, and they will remember you
- YouTube. Keep videos to about 5 mins max, and follow the format of Problem-Empathise or Personal Example-Solution. And don't forget to have a call to action at the end.
- Be involved in social media on a consistent basis. It may be best to select 3 options you will focus on, as no one can do everything. So for eg, you may want to focus on Twitter, Facebook and a Forum you like. But whatever you choose to focus on, do it consistently.
These are just a few tips, there is a lot to using social media – it's a big topic. But learning even a few new ideas each week and doing it weekly, or better still daily, is the main thing. Internet Marketing is going to become a more important skill as we go along. There is a huge opportunity for using social networking in your personal and business life and over a year you will be amazed at what you can learn and how your business can grow.
About the Author
Reena Gagneja runs the Spiritual Truth Blog, where you will find the 'Truth behind the scenes' - vital information for these changing times. She is a Spiritual Counsellor,Soul Plan Reader and Amega Global Business Associate. She is also the founder of free spiritual networking site www.soulalert.com.
The Truth shall set you free!
DAVID ICKE SHAPE SHIFTING (FOR DUMMIES) MT SHASTA 08/12/07
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