Project Managing a Road Show
Road shows or mobile exhibitions have numerous opportunities to go wrong so what needs to be done to ensure that it all goes right?
Each year, some of the larger technology, scientific and global oil companies compete for the very best students graduating from the UK's leading universities. To ensure they reach these top-quality students, companies run promotional seminars, touring all the key universities.
This usually involves appointing a top marketing executive to manage the events who, in turn, will establish a number of other experienced personnel or companies to ensure a smooth-running road-show. Whilst the marketing organisation publicises the event, the logistics operations are also under way.
Marketing focuses on securing venues, preparing promotional literature, working with universities in a joint effort to reach the students and invite them to find out about careers within the company. They liaise with the logistics team regarding the action plan and running order for each venue and work out the best route, logistically, to minimise travel times and costs plus the desired result of the stand design and build.
Behind the scenes, the head of logistics organises the creation of the exhibition stands, which may have to be modified between venues. Logistics need to have a timed dummy run, working with each venue manager, to reduce the possibility of delays and errors - transporting equipment erecting and dismantling the exhibition stand(s), dressing the room, ensuring all the equipment is functioning, checking the catering arrangements and other amenities,
'Goody' bags containing promotional literature and branded widgets are often the responsibility of Marketing to arrange but Logistics to prepare and deliver.
Courteous ushers and promotional staff need to be fully briefed to answer student and delegate enquiries. Additionally, international oil companies and scientific research companies can attract negative publicity and eco-activists therefore appropriate personnel need to be contracted to diffuse any protest.
To ensure a smooth and successful road-show requires good management. Thorough logistics management will cover:
- High-level & discreet security
- Polite & well-informed ushers
- Thorough venue preparation
- Packing, provision, hand-out of "goody bags"
- Disassembly of event stands & equipment
- Transportation & storage services between venues
SAE Logistics is a company near London with an excellent reputation and provides a comprehensive Exhibitions services suitable for static exhibitions as well as road shows. Reusable equipment can be stored in their warehouse between use and they can provide staff, printing services and more. Further information is on their www.saelogistics.co.uk website.
About the Author
The BPc - Internet Presence and Internet Promotion provides Internet Marketing Services, (Web Site Design/ Optimisation, Articles/ Blogs, Link-bulding)
Logistics Management Client, SAE Logistics' Exhibitions Services are suitable for static exhibitions as well as road shows. Reusable equipment can be stored in their warehouse between use and they can provide staff, printing services and more.
Microsoft Program Management for Dummies (unabridged)
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