Affiliate Marketing Business
Welcome to this first report of 6, showing you how to earn money on-line. I am often asked "How does affiliate marketing work"? Well, via this article, and others in the series, I'm going to answer the aforementioned question. Creating your own product is another option, and I will be covering this too at some point in the future, however we have to start somewhere, so let's commence with how the prospective internet marketer who doesn't have a product or website begins his or her business.
Firstly, if you do not have a product, then the best way to make money is to become an affiliate of other people's creations and earn commissions via sales, by affiliate,I mean you simply agree to market or sell someone else's product in return for a commission on sales. Now this sounds fairly straightforward in theory doesn't it? But to actually earn money and be a success you MUST follow a set of tried and tested rules - and that is what this article - and others in the series - is going to show you.
So what comes first - the website or affiliate product? The answer is the product - in other words what you want to sell, be this your own creation or someone else's. Think of your website as your shop, if you don't yet have anything to sell - what's the point of diverting your efforts at this stage? Are you with me? So what do you need to do next? Well the first thing is to find a large niche, a niche being a group of people who have an interest in a specialist subject. What do I mean by that? Well 'dog training' for instance is a very large niche, think of all the types of dogs you could train, they all have different temperaments, there's not a one size fits all training schedule for every breed of dog, so if you looked deeper, how about 'training your Labrador,' even deeper still, how about 'house training your Labrador,' and deeper, 'how to stop your Labrador puppy from chewing furniture,' do you see where I'm coming from? Find a specific larger niche and then dig deeper until you find a small one that appeals, and has sufficient interest from members of the public. Fine, I can see where you are coming from "But how do I do that" I hear you say - good question, here's what you do:
Visit www.amazon.co.uk and in the search bar on their site, select 'Books' from the menu, in the long bar to the right of this, type in the words "For Dummies" without the inverted commas - up pops a pile of 'Dummies' books - you must have heard of them, I have a couple myself, they are a 'how to' guide, for want of a better term, on a wide cross section of subjects - trust me when I tell you, if Dummies are spending THEIR money to create a book - there MUST be a demand for it - they are certainly not a charity, they don't publish books out of the goodness of their hearts - it's a business decision and because they have done their research - they have identified a market and they then publish a book to reach it. Now open 'Notepad' on your desktop.
Begin to scroll down the list of books, noting any subjects that you feel are of interest to you, there are a lot of sub-categories down the side of the page too, find many more Dummies books by going there. Let your imagination run riot. Then go to www.clickbank.com and click on the 'Marketplace' tab on the top of the page. When you get there, find a main category and then click on a sub-category to the right, search for large niches on the first page. By focusing on the top 10 sellers on the first page there MUST again be a demand. Remember you aren't looking for the identical niche that appears on this page, you will be looking to dig deeper, to find a smaller niche within the larger one as described earlier. As if the above two sites wouldn't give you more than enough potential for years, there is another good site you can try if you wish, visit: www.magazine.com and when you arrive there, do the same as for Clickbank and Amazon; select categories, you'll see them running down the side of the site, search these and keep digging until you see a subject that interests you.
Well then, that tells you how to find a 'large' niche, now, how do find a smaller niche within that niche? This is what you do next: Visit: www.freekeywords.wordtracker.com and type into the 'keyword' box, one of you large niche names or phrases; lets say you went to Dummies and saw 'Building Self Confidence' we'll call this 'Self Confidence' for short. Type in that exact two word search term into the box as described - what do you get? Well at the time of writing this is what I found; 582 daily searches in total for that top large niche - STOP! - Forget that - a large niche is what you seek, by large we mean an average of 1500 daily searches, if there is much less, don't bother - there are too few people to make the effort worthwhile, as you dig deeper you will probably find the smaller niches are too small to be of interest - there must be sufficient interest in the larger niche to make the smaller ones viable.
Lets instead try, say, Controlling Cholesterol for Dummies, by typing the word 'cholesterol' into Word tracker this is what I got: 14372 daily searches - excellent. You will see a drop down list of related search terms, go down these and look for daily searches of somewhere between 30 and 80. In this category I found far too many to list here, but as an example, here are a few I noticed. How to lower cholesterol naturally Foods to lower cholesterol Diet for High cholesterol Cholesterol lowering tips, etc.
Are you getting the idea? Do you see that with just ONE idea, and believe you me I would have hundreds of them by now from the technique I have described, I have already, in less than 60 minutes, identified a potential market - and we've just started! So based on that information what am I going to go for? Tips are a particularly popular subject, so why not 'Cholesterol lowering tips'?
Right then, there's our market, the smaller niche within a niche. We know there is a demand because 'cholesterol lowering tips' has on average of 32 daily searches. That's not far off 1000 people a month, or over 10,000 a year, now even if some of those are duplications, e.g., the same person is doing the same daily search, day in day out, which I doubt, there are still plenty of prospects that should be of interest - right? You betcha! Now at this stage you might ask me "why are you going for these smaller searches," why not go after the more popular search terms?" another good question - well my friend that's easy to answer - we aren't going after those popular - what are known as 'Money' key words, simply by virtue of the fact that they ARE popular - too popular by half, and as a consequence, the world and his mother will be after them, let's leave that to the big boys. I promise all will become even clearer as we progress through these articles.
We are going to focus on what are known as 'long tail' keywords, this is a term to describe less popular search terms, which still have sufficient interest - but in lower quantities, so they are easier to 'rank' in the likes of Google, Yahoo etc. By 'rank' I mean easier to get your report (see below) to the top of a Google main page for the exact phrase that you have decided you wish to pursue. So we have found our larger niche, whittled it down to a smaller niche with Word tracker and now we have our subject, "now what"? Well we now prepare our 'bait' to enable us to go fishing in the sea of internet marketing, how do we do that? Well for 'bait' read 'report' we need to prepare a report on the subject matter, in this case, cholesterol lowering tips, "but I don't know anything about that," you are probably saying - trust me - YOU don't need to know, but you do need to find a source that DOES, and in the next article I will show you exactly how to find your information for free.
About the Author
Adam Cadell is an internet marketer, life coach and hypnotherpist. He writes weekly newsletters offering a large amount of free help and advice to prospective internet marketers. His main site is at: http://www.adamcadell.com and to obtain the additional reports in the above series please subscribe to his weekly newsletter which is the one available on his site which offers a complimentary 100 plus page report on how to build your very own website.
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