Social Influencers Help You Sell More Stuff
Social Influence Marketing, as described in Social Media Marketing for Dummies,is a technique that employs Social Media (content created by everyday people using highly accessible and scalable technologies such as blogs, message boards, podcasts, microblogs, bookmarks, social networks, communities, wiki's and vlogs) and Social Influencers, (everyday people who have an outsized influence on their peers by virtue of how much content they share on line) to achieve an organization's marketing and business needs.
Social Media, which was likely one of the most hyped buzzwords in 2008, refers to content created and consumed by regular people for each other.
Social Media and its making now allows everyone in the world to be a content publisher and arbitrator.
Social Influencers are the everyday people who influence the consumer as he/she makes a purchasing decision. Simply, the people who influence a brand affinity and purchasing decisions are Social Influencers. Engagement is a Lost Art, are you targeting Social Influencers as part of your overall marketing objectives?
Social influence is the change in behavior that one person causes in another, intentionally or unintentionally, as a result of the way the changed person perceives themselves in relationship to the influencer, other people and society in general.
Christine Thompson describes Social Influencers in her post titled Social Influence Marketing;
Key influencers – people who have almost celebrity status in the social media world – in some cases can exercise considerable influence on purchase decisions throughout the consumer's buying process. Rarely does the consumer actually know these key influencers in real life.
Social influencers are people whom the consumer follows on Twitter or FaceBook, or whose blogs and product reviews appeal to the consumer. Their influence is greatest during the earlier phase of the buying cycle: awareness and consideration, but wanes during the action phase. Although the social influencers are likely to be within the consumer's social graph, they may not actually know each other.
The greatest impact occurs through known peer influencers: colleagues, friends and family. How much impact these "known peers" exercise varies by product category and how much the consumer respects the person's insight and expertise in that category. For example, a husband can influence the brand and model decisions when it comes to auto purchases or leases; however, he has no impact on purchase decisions for yoga classes, mats and accessories, or other yoga-related items. This is because I don't believe he has an informed opinion in this arena.
- Are you connecting with Social Influencers to drive your marketing needs and business needs?
- Does your Digital Footprint have the required reach and inclusion of Social Influencers relevant to your brand?
About the Author
Welcome to DigitalSherpa, a social media and internet marketing service for companies of all sizes ready to build and participate in communities that influence and directly contribute to the success of their business. Created by Network Communications, Inc., an experienced social media services provider, DigitalSherpa is a turnkey custom social media marketing program that helps your company grow through consistent quality engagement.
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