Idiots Guide To Spanish

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How to Name a Business With Sense

There are no established rules for choosing a name for your business. The following points, however, may serve as a guide when you need to christen one. 1. You need to understand the business activity you are involved in. Get a clearer picture of what you want to achieve, offer or sell. This also involves having the "guts" or conviction that what you want to venture into is right for you. 2. You need inspiration in choosing a name that is "meant" for you. Business names are not "spur of the moment" creations. An understanding of your business activity is the gateway to choosing the most suitable name, but inspiration gives you the best idea. Organize a brainstorming session with your colleages, friends and family. In some cases, ideas for a name come after a deep sleep or times of being alone - meditating. 3. Have a Thesaurus or at least, a dictionary as guide. List words that have a relationship with your proposed business activity. Compare and contrast the words you have chosen to find the ones with the perfect match. Single words are increasingly difficult to use as business names; therefore, you may have to try word combination. But be careful when doing this and don't dismiss any idea that comes your way. 4. Take note of possible meanings, emotional connotations, and spellings. Marty Blalock noted that products have failed overseas sometimes simply because a name may take unanticipated meanings in translation. Example is the Olympic copier "Roto" in Chile (roto in Spanish means "broken"); the Chevy Nova in Puerto Rico (no va means "doesn't go"); the Randan in Japan (randan means "idiot"). Naming a product and a business is communication at its simplest level. 5. Welcome an opportunity for criticism. Be open to criticism, especially when it is a constructive one. At times, people you least expected have better ideas that would make you stand out. Don't crucify anyone for not "buying" your idea of a name. Instead, ask for his or her opinion then add it to your list. 6. You can't authenticate the availability of your new name until the name registry says so. Business naming procedures differ from country to country. So you need an understanding of how the one in your locality works. Seeking the expertise of professionals is advisable. 7. Goodluck!
About the Author

Ayokunle Bankole is the CEO of Loud Media Company with an operational client-service base in Lagos, Nigeria. As a passionate and creative writer, he helps small businesses to communicate effectively using simple but efficient marketing tools and strategies. He is an expert in Business Naming, Brand Positioning, and specialized Business Writing (advert copywriting, sales letter and proposal, direct mailing, web content, speech, newsletter, featured article and copy editing).

Ayokunle is well-grounded in the liberal art and a member of the prestigious Nigerian Institute of Public Relations (NIPR). He shares his wealth of experience on motivation and small business success among specialized groups, and has authored several published winning business articles to include, "The Essence of a Well-Positioned Brand," "Top 10 Mistakes Entrepreneurs Make When Choosing A Business Name," and "Will Nigerian Public Relations Increasingly Get a Seat in Corporate Nigeria?"
Visit his blog at www.loudmediacompany.blogspot.com

Complete Idiot's Guide to Learning Spanish On Your Own


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